A modern fairytale for women (on Tinder)

Girl meets boy. Girl travels the world with boy. Happiness ensues.
Tinder’s ad for the paid version of its dating app, Tinder Plus, follows one woman as she travels to some of the most romantic locations with her new online beau. (…) Dating in the digital age, it is safe to say, is certainly different than what our parents experienced. One minute the heroine’s at a football match in London’s Wembley Stadium, and the next thing you know, she’s in front of the Louvre in Paris.

How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World – Ad Week, 17 August 2015

One could wonder whether a girl cannot travel alone without a man around her.
Or, if you want to think positive, whether a girl (or a human being in general?) cannot travel without love.
I personally like the second interpretation better.

The video also aims to combat the perception that Tinder is losing favor with women. “We’ve heard about women having great experiences on Tinder every day,” Guen insists, noting that nearly half the app’s user base is female. “We wanted to amplify this.”
Message received.

How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World – Ad Week, 17 August 2015

(Nonethelesse, I’d rather travel without Tinder).

Advertisements

How to build sandcastles – Happy hands, happy mind

My career started when I was a child and I built my first sandcastle on the beach in Genoa, where I grew up. Making things has always been a pleasure for me – happy hands, happy mind – and making sandcastles was my training in fantasy. Now, as an architect constructing buildings like the Shard, I have to think about the final result, but as a child making castles of sand I didn’t, they were ephemeral.
I have four children; the oldest is 50 and the youngest 16, so I have been making sandcastles for a long time. There is no age limit – you can enjoy making a sandcastle however old you are, although it helps to think like a child.

Then [when you’re done] put a little flag or anything else you can find on the sandcastle, just to make it visible to people running on the beach. Go home and don’t look back.

Renzo Piano, Tuesday 14 July 2015

How to build the perfect sandcastl - Son of Alan

Creature celesti (Immanuel K.)

Un giorno a Piccola S. spiegarono che il cielo è ovunque.

Lei, come la gran parte dei bambini alle prese con i primi disegni più o meno sensati e scarabocchi, tracciava linee colorate con pennarelli e pastelli per delineare cose – panorami, persone, scene, momenti, pensieri.
E i cieli.
Cielo in aria, erba in terra. Facile e lapalissiano. Auto-evidente.
Striscia blu per il cielo in aria con sotto, appesi al bianco del foglio non colorato, il sole e le nuvole – e uccelli, farfalle pure.
Sotto, in basso, sulla terra, linea verde per l’erba. O marrone per la terra pura, con ciuffi d’erbetta a volte, fiori infilzati o crescenti su quella stabile riga marrone. Alberi anche, chiaro – busto marrone, come la terra (se non c’era una sfumatura diversa a disposizione fra la palette di colori) e testa, cresta, folta chioma verdeggiante in cima. Verdeggiante come l’erba, anche quella (se non c’erano altre sfumature a disposizione fra la palette di colori).
Piccola S. disegnava il mondo così, come fanno la gran parte dei bambini. Forse anche, era così che lo vedeva: un contrasto definito, e chiaramente rassicurante di linee inequivocabilmente differenziate – cielo sopra, terra sotto, non ci si poteva sbagliare. Tutto era chiaro, il principio definito, nessuna invasione di spazio o di campo altrui.
Fino a quando, un giorno, le disse qualcuno che il cielo era ovunque in realtà – non solo lissù, in alto, sopra alle stelle o al sole appesi sul bianco del foglio sotto di lui, ma ovunque, dappertutto: in basso, in alto, dentro, davanti, dietro. Intorno, tutt’intorno, anche a noi.
Noi che teniamo i piedi in terra, e a volte ci buttiamo nell’acqua per nuotare, siamo pure sempre immersi e sommersi nell’alto del blu del cielo.
Come gli uccelli, o gli unicorni colorati che vivono oltre l’arcobaleno di Dorothy.
Creature celesti pure noi, come gli animali alati che invidiamo e invano inseguiamo. Sempre e comunque, anche se ce lo scordiamo.
Alto e basso non ci sono, e manco dietro o davanti o confini definiti. Ché sono invece solo nell’occhio dello spettatore – che guarda, stupito e attonito, lo spettacolo infinito dell’immenso cielo stellato intorno a noi (e non solo sopra, come Immanuel K. scriveva).

“Spero che tu riesca a trovare un po’ di pace e non preoccuparti, non potrai mai cambiare totalmente. Sarai sempre una creatura celeste”.

creature celesti

 

Two Kinds of People (surviving the modern age)

two types of sudokutwo types of headphonestwo types of chocolate eating

There are only 2 kinds of people in this world, those that find this blog hilarious and those that have no sense of humor whatsoever.

I was the creator of Kim Jong-Il looking at things, an Art Director by day and a heavy sleeper by night.
From Lisbon, Portugal with love.

2 kinds of people

(I’m definitely a “pic-on-the left” person. But when it comes to sudoku. In which case, I’d rather scribble. Or have a gelato)

Rosemary and mint

I did some gardening few days ago.
The mint is the main problem this year (in two-thousands-and-fourteen the snails were instead): that little, perfumed plant and its stubborn roots were taking over the whole garden. So I had to give it a cut.
It was all about trimming and pruning and cutting and uprooting for a couple of hours or so.
Until I got to the rosemary. This one plant is not little at all and, as most of all rosemary ones do, it looks way older than it possibly is (three years maybe, I’d estimate). And it’s placed right next to the mint. Both are growing green and strong, and my rosemary has also been blooming for the past five or six days. The mint though, had been playing the part of the annoying neighbour, as I said. Growing and surrounding and pushing strong, it had gradually left no space for the poor rosemary plant. So I had to be particularly harsh with it – and uproot a lot, on top of the standard cutting and trimming part.
“Rosemary! – I said to the old-looking plant – you have to be more careful, uh? You cannot let this one take over your space like this. You can’t make room for someone, if they don’t make enough room for you.”
I wonder if Rosemary has learnt the lesson now.
It’s a good one. Everybody, I think, should learn it too.


Dream, wonder, discover, dunk and twist

The “wonderfilled” Oreo & the artists

"Play With Oreo", Wonder - March 2015

The “Play With Oreo” campaign, which launched in January, continues this month [March 2015] with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.

The artists were given words to play off—functional ones like “dunk” and “twist,” as well as more emotional ones like “dream” and “wonder”—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.

 

Sweet.